bobby m's syrup Holt is being deliberately provocative, stoking a debate that will run and run...and sell newspapers. If he's such a great journalist, what is he doing writing for a rag like the Mirror?
That theory is such a myth, how many people buy papers just because there is x celebrity on the front page, or a certain story that might appear in the paper, or the latest scandal, it's Bullshit.
Everybody I know, buys one paper, and generally stick to it Monday - Friday, nobody I know buys papers just because of what is on the front or back page.