WestYorksRoyalClyde1998WestYorksRoyal Anybody with access to Google knows are running costs are high for a L1 club. Are these buyers surprised to discover it?
Though the bigger problem seems to be Dai's asking price - perhaps it would be fair if the club was financially stable, but given it's running up losses it's clearly too high.
We'll have two bigger costs than a typical League One club - the stadium and the academy.
The stadium maintenance will be a fairly fixed cost and will probably be offset by ticket sales.
Having a Category One academy in League One is probably the biggest factor as to why we're needing external funding. Of course, it does also mean we don't have to buy as many players and may be able to sell players for higher fees than a typical League One club. However, the operating costs are probably too great whilst we're in League One.
Back to my original points - are potential buyers morons who only discover this months down the line? What you describe is well known. How many "Reading FC shitshow" articles have been published in the last 18 months?
How many owners across the divisions who come in and even after all the due dilligence have no understanding of how much a club costs.
It's a lot.