#SellBeforeWeDai Action/Inaction Group

[Royals and Racers]

Sell before we Dai getting restless- statement from them i have just seen on X

Link?

Facebook page says

The silence on the sale of #ReadingFC has gone on for too long, with reports the club only has funds until mid-November.
Not only have we renewed calls for the club to communicate with fans, we've given them a helping hand with an example of a meaningful update. One which we think is still NDA compliant.
It shouldn't be this hard. #sellbeforewedai

Natives are getting restless, though not sure who it is at the club that does all the PR stuff now (if anyone).

That’s the one- sorry but i can’t link it or post the article in full.

[Sutekh]

Sell before we Dai getting restless- statement from them i have just seen on X

Link?

Facebook page says

The silence on the sale of #ReadingFC has gone on for too long, with reports the club only has funds until mid-November.
Not only have we renewed calls for the club to communicate with fans, we've given them a helping hand with an example of a meaningful update. One which we think is still NDA compliant.
It shouldn't be this hard. #sellbeforewedai

Natives are getting restless, though not sure who it is at the club that does all the PR stuff now (if anyone).

That’s the one- sorry but i can’t link it or post the article in full.

I think the Chronicle is covering it

[Snowflake Royal]

How hard is this ffs:

"Silence can be golden or deafening. Which is it,"

"We’ve always had a policy of piping down during periods of exclusivity. The whole point of Sell Before We Dai was to raise awareness of Reading’s plight for potential new ownership and pressure Dai Yongge into selling the club. So, when the club is apparently being sold, we put ourselves in the background, with our political work continuing behind the scenes.

"However, we’ve also always had a policy of being led by the fans and it’s clear there is a fast-growing disquiet about the total silence from the club.

"Truthfully, we’re a bit torn on this. On the one hand, the silence could be golden. Professional buyers wanting to do due diligence with anonymity and without media distraction is understandable, and, equally, we appreciate that the club do not want a repeat of the Rob Couhig situation – the disappointment felt so much worse because it felt like we were so close.

"However, the silence is now creeping into deafening. We have three main concerns:

Short-term funding

"Reading’s previous statements have assured us the club will be funded until a transaction has been completed. Does this remain the case?

"Are we at risk of another fire sale of our best young talent, behind the back of our manager? As a reminder, the most extreme fan action was triggered by fans being lied to regarding player sales.

"Confirmation that the club remains in a period of exclusivity with a potential buyer

"A simple yes or no will do here. You can keep the specifics, but you can – and should – give fans reassurance.

Confirmation the club can be sold

"Again, a simple yes or no will do here. You will have seen the same rumours and media articles we have – essentially saying the club is “unsellable”. You can keep the specifics, but you can give fans reassurance.

"We know that every time STAR push for updates, they are met with NDA-related barriers, but it is the club’s responsibility to update fans, not STAR’s.

"With that in mind, we have taken some legal advice and the liberty of writing you a statement we believe would update fans – and without breaching confidentiality agreements. It calls on publicly available information, refers to previous statements and, though it remains light on detail, it is heavy on reassurance.

"Fans don’t expect every detail and this isn’t about performative communication. It’s basic customer service to tell your fans that the single biggest issue facing our club is being worked on.

"If you can’t provide an update as vague as the one we have provided, the volume of fan concerns will get louder with each passing day we’re met by silence."

[Sutekh]

You just can't please anyone any of the time. We've had a "noisy" exclusivity period which built everyone's hopes up then dashed them all at the last minute. Now there's a dead quiet exclusivity going on where the club have already said funding of the club will be covered until the sale is completed (they even reference that in their statement) and they're starting to get uppity.

Exclusivity is meant to be covered in dead silence, and in selling a club there is not meant to be any confirmation as to the buyers or the proposed deal until the FL sign it all off. So I'd say all is what it is expected to be.

Are they really asking the club to provide a weekly statement that will more or less say the same thing each time? All we know is that a party is in talks currently and there is no reportable news at this moment in time. Something will happen one way or another at some point, they aren't just going to forget about it and walk away without saying anything.

Yes we'd all like to know timescales and exactly what's going on but we've had that before and it's not been a good outcome so just let it go. The Chinese want to sell and some group out there seems to want to buy. Whatever happens the period of exclusivity will likely continue to be filled by wild speculation and comedy rumours anyway.

[Snowflake Royal]

What we'd most like to know, is that we're not just being lied to again. Which I would think is pretty obvious.

[RoyalBlue]

You just can't please anyone any of the time. We've had a "noisy" exclusivity period which built everyone's hopes up then dashed them all at the last minute. Now there's a dead quiet exclusivity going on where the club have already said funding of the club will be covered until the sale is completed (they even reference that in their statement) and they're starting to get uppity.

Exclusivity is meant to be covered in dead silence, and in selling a club there is not meant to be any confirmation as to the buyers or the proposed deal until the FL sign it all off. So I'd say all is what it is expected to be.

Are they really asking the club to provide a weekly statement that will more or less say the same thing each time? All we know is that a party is in talks currently and there is no reportable news at this moment in time. Something will happen one way or another at some point, they aren't just going to forget about it and walk away without saying anything.

Yes we'd all like to know timescales and exactly what's going on but we've had that before and it's not been a good outcome so just let it go. The Chinese want to sell and some group out there seems to want to buy. Whatever happens the period of exclusivity will likely continue to be filled by wild speculation and comedy rumours anyway.

I'm sorry but I can tell you that exclusivity is not necessarily meant to be covered in dead silence.

In my experience, assuming both are decent organisations/individuals, both buyer and seller will usually want to engage with stakeholders and keep them informed as far as is reasonable and practicable within the normal constraints of commercial confidentiality. If you're a buyer of any entity involving people, you recognise that the people are usually a key part of the value of that entity and so want to try to get/keep them onside.

And for those who are inclined to believe all that comes out of the mouths of the senior people at the club, particularly regarding money/funding, I have some considerable wealth that I need help in getting out of a foreign country. Just provide me with your bank account details and you can have 10% of it!

[Sutekh]

You just can't please anyone any of the time. We've had a "noisy" exclusivity period which built everyone's hopes up then dashed them all at the last minute. Now there's a dead quiet exclusivity going on where the club have already said funding of the club will be covered until the sale is completed (they even reference that in their statement) and they're starting to get uppity.

Exclusivity is meant to be covered in dead silence, and in selling a club there is not meant to be any confirmation as to the buyers or the proposed deal until the FL sign it all off. So I'd say all is what it is expected to be.

Are they really asking the club to provide a weekly statement that will more or less say the same thing each time? All we know is that a party is in talks currently and there is no reportable news at this moment in time. Something will happen one way or another at some point, they aren't just going to forget about it and walk away without saying anything.

Yes we'd all like to know timescales and exactly what's going on but we've had that before and it's not been a good outcome so just let it go. The Chinese want to sell and some group out there seems to want to buy. Whatever happens the period of exclusivity will likely continue to be filled by wild speculation and comedy rumours anyway.

I'm sorry but I can tell you that exclusivity is not necessarily meant to be covered in dead silence.

In my experience, assuming both are decent organisations/individuals, both buyer and seller will usually want to engage with stakeholders and keep them informed as far as is reasonable and practicable within the normal constraints of commercial confidentiality. If you're a buyer of any entity involving people, you recognise that the people are usually a key part of the value of that entity and so want to try to get/keep them onside.

And for those who are inclined to believe all that comes out of the mouths of the senior people at the club, particularly regarding money/funding, I have some considerable wealth that I need help in getting out of a foreign country. Just provide me with your bank account details and you can have 10% of it!

OK maybe not dead silence but it should be reasonably quiet with not much being heard and certainly not the public “madness” we got with the Couhig attempt. As regards the senior people at the club (if there are any left) I’d like to think they are telling the truth in this instance otherwise there’s no point in supporting what’s left of the club as it’s likely it’ll all sink without trace in the new year.

Also is Selles really the only person at the club who people can ask about what’s going on? It seems it’s always him that gets dumped on when he really has other things to keep him occupied.

[The Cap]

You just can't please anyone any of the time. We've had a "noisy" exclusivity period which built everyone's hopes up then dashed them all at the last minute. Now there's a dead quiet exclusivity going on where the club have already said funding of the club will be covered until the sale is completed (they even reference that in their statement) and they're starting to get uppity.

Exclusivity is meant to be covered in dead silence, and in selling a club there is not meant to be any confirmation as to the buyers or the proposed deal until the FL sign it all off. So I'd say all is what it is expected to be.

Are they really asking the club to provide a weekly statement that will more or less say the same thing each time? All we know is that a party is in talks currently and there is no reportable news at this moment in time. Something will happen one way or another at some point, they aren't just going to forget about it and walk away without saying anything.

Yes we'd all like to know timescales and exactly what's going on but we've had that before and it's not been a good outcome so just let it go. The Chinese want to sell and some group out there seems to want to buy. Whatever happens the period of exclusivity will likely continue to be filled by wild speculation and comedy rumours anyway.

I'm sorry but I can tell you that exclusivity is not necessarily meant to be covered in dead silence.

In my experience, assuming both are decent organisations/individuals, both buyer and seller will usually want to engage with stakeholders and keep them informed as far as is reasonable and practicable within the normal constraints of commercial confidentiality. If you're a buyer of any entity involving people, you recognise that the people are usually a key part of the value of that entity and so want to try to get/keep them onside.

And for those who are inclined to believe all that comes out of the mouths of the senior people at the club, particularly regarding money/funding, I have some considerable wealth that I need help in getting out of a foreign country. Just provide me with your bank account details and you can have 10% of it!

OK maybe not dead silence but it should be reasonably quiet with not much being heard and certainly not the public “madness” we got with the Couhig attempt. As regards the senior people at the club (if there are any left) I’d like to think they are telling the truth in this instance otherwise there’s no point in supporting what’s left of the club as it’s likely it’ll all sink without trace in the new year.

Also is Selles really the only person at the club who people can ask about what’s going on? It seems it’s always him that gets dumped on when he really has other things to keep him occupied.

Point very well made Sutekh. What that bloke is having to take on his shoulders is unreal. And how he's managed to get us to where we are in the league is also unreal. Then again, a fractured dam can only keep the water back for so long.

[Lower West]

What we'd most like to know, is that we're not just being lied to again. Which I would think is pretty obvious.

The deal may not come to fruition for any number of reasons. Silence would seem the most appropriate course of action. Until there's something concrete to say. In the meantime the club will most likely cut it's budgets to the bare minimum to survive financially.

[Snowflake Royal]

What we'd most like to know, is that we're not just being lied to again. Which I would think is pretty obvious.

The deal may not come to fruition for any number of reasons. Silence would seem the most appropriate course of action. Until there's something concrete to say. In the meantime the club will most likely cut it's budgets to the bare minimum to survive financially.

If you believe there is a real offer on the table.

This would be the only time confidentiality has actually been followed and the announcement was very suspiciously timed.

[Silver Fox]

As you don't believe what the club say what good will it do (to you) for them to say something?

[Snowflake Royal]

As you don't believe what the club say what good will it do (to you) for them to say something?

If you're talking to me, I haven't said I want them to say anything.

[SouthDownsRoyal]

What we'd most like to know, is that we're not just being lied to again. Which I would think is pretty obvious.

The deal may not come to fruition for any number of reasons. Silence would seem the most appropriate course of action. Until there's something concrete to say. In the meantime the club will most likely cut it's budgets to the bare minimum to survive financially.

If you believe there is a real offer on the table.

This would be the only time confidentiality has actually been followed and the announcement was very suspiciously timed.

Exactly this, when the last ‘deal’ fell through in the same breath, don’t worry someone else in stepping in to buy the club and a new period of exclusivity. Followed by silence.