Hampshire Royal Yeah but....if JM had just wanted to pocket the money from transfer deals (rather than reinvest it), why not let Sidwell go for a fee rather than let him play out hie contract and get nothing?
Mainly because Sidwell decided it was in his best interest to play out the season and pocket the money himself. Without the player being willing to move, and a buyer being willing to pay of course, then a transfer can't happen.
To answer the question of how much does a Chairman have to dip into his own pocket, I'd say that, if they want the club to be challenging in and around the top 4 we need at around extra £2m over and above our current wages.
That would fund the additional 2 or 3 top end Championship players to turn this side into a serious competitive outfit.
A significant amount of that would probably be clawed back through the extra revenue being at the right end of the table and playing decent stuff should generate.