Hoop Blah We've run at a profit for the last 3 or 4 years though....
Because of player sales. If we didn't sell the players, we wouldn't be able to run at a loss, but make a profit. So we'd have to either run at a loss like we did before promotion (with Madejski able to cover it if necessary), or get rid of all our best players and replace them with much worse cheaper options, then get relegated because we can't compete anymore.
At the moment we're keeping things ticking over with one or two sales a season. We can probably keep that up another season or so if necessary, maybe a lot longer depending on how the next wave of academy players come through.