by Clyde1998 »
27 Oct 2023 17:45
WestYorksRoyal Although imagine if we'd fallen victim to a shit owner after expanding the stadium. 9k on a Tuesday night in a 36k bowl
You'd have to lower ticket prices in order to maximise attendance and revenue. Lower ticket prices alone could encourage more people to go to games on a more regular basis, but most people will end up spending on food, drink, etc. once they're in the stadium in addition.
That said, we would've only started the expansion if we'd remained in the Premier League for the third season - and it would've been two phases: East Stand as phase one and both ends as phase two. If we weren't selling out after the first phase (30k), or got relegated in that time, we wouldn't've gone all the way to 36-38k. That extended time in the top flight would've helped keep people interested in the club for longer and grown the fan base naturally - especially among those who ended up "supporting" Arsenal, Chelsea, Man Utd, etc - while the larger capacity could induce demand to some extent.
In terms of occupancy, our 9,500 against Fleetwood in a 24k stadium is about the same as 14,250 in a 36k ground (9k in a 36k is about the same as 6.3k in a 24k ground for reference). Our midweek attendances are pretty horrific anyway - I'd guess largely to do with the general employment makeup our supporters (working in London for example).
For our second season at the Mad Stad - the most similar season to now in terms of performance at this stage of the season (third bottom at the end of January after only four wins all season) - we had an average attendance of 9k; up until our sixteenth home game of the season, we only had two matches with attendances above 10k - they were against Bristol City and Oxford (both would've brought relatively huge away support). At that time, it must've seemed like we'd built a ground far too big for us.
You could use methods to make the ground feel more full than it actually is should a small crowd occur, such as at BC Place in Vancouver:
Then again, I'm trying to avoid thinking about how bad it would be.