jumpers for goalposts I despise the word 'hero' when it is used to describe any footballer. Someone who kicks a ball around a pitch and is payed extortionately for it is not a 'hero' in my eyes!
To be fair the word 'hero' is one of the most over used, especially in regard to people who die in tragic accidents/terrorist attacks etc. but thats a subject for AE.
Some footballers do a lot of good work away from the pitch, just look at DLC who I am sure is a hero, in the true sense of the word, to some of the people in Ecuador. I agree with you though that to describe a bloke that does his job efficiently, works hard and gets enormous financial reward as a hero is ridiculous.