WestYorksRoyalClyde1998WestYorksRoyal The Athletic estimates their revenue will hit c. £20m this season due to the US presence and sponsors that the TV series has generated. That's a mid table Championship budget. If they can hit those sort of levels, promotion from L1 is definitely achievable, but probably beyond them next season given the bulk of the squad was national league recently.
If they are up at £20m revenue, then they can get to the Championship. That's somewhat more than we were getting in the Championship.
Just reading the Athletic article now and it suggests their most recent sponsorship deals with United Airlines and SToK Coffee Brew came into effect in July of the current financial year. I wonder what the typical sponsorship is for a team of Wrexham's fanbase? I wouldn't be surprised if it was ten times lower than what Wrexham are getting.
Without sounding harsh, it can't last. How many people live around Wrexham to sustain it? The publicity their owners are generating is in its nature fickle and short term; Hollywood doesn't have a long attention span.
Their involvement can give them some golden years and leave them in a much better position when they finally leave, but long term I don't see how Wrexham can sustain a Championship team in the same way we can't sustain a Premier League club.
Population, geography and being a "big club" doesn't win you games and you will always get teams overperforming and underperformed these factors. But in the long term, they matter.
Wrexham do have the potential to become a similar size club to ourselves - yes they have Liverpool to the north (in the same way we have London), but otherwise there's no decent size football club in any direction until you get to basically Wolverhampton. That's a huge area to draw from - north Wales, mid Wales, parts of Shropshire etc. If they continue to grow as they are, they can establish themselves as a decent sized club for that part of the country. They have a rivalry with Shrewsbury which they'll be looking forward to renewing next season (especially after the Cup match this year), but that's it.