by Svlad Cjelli »
21 Jul 2011 14:13
Seal What were our losses prior to promotion? I seem to remember a figure of c. £1-2m per year.
So based on your logic flow above, promotion and then subsequent relegation from the PL turned us from a small loss making club to one with a deficit of £13m per year.
If this is correct, really illustrates the folly of not investing more in the team, particularly in that second season, because come down and you are screwed, and quite frankly unable to recover through anything other than major player sales or another promotion.
It also show how damaging losing to out to Birmingham in 2008/9 was for auto promo back up. We had the highest wage bill in the league that year and have never recovered.
Pretty depressing.
Quite - but that's today's football. John Beech, who is an absolute god of football finance, makes a good point in one of his presentations that the worst thing that a football club can do in order to achieve financial stability is to move divisions. Also, the higher up the leagues you do this the greater the impact.
We did it twice, at the highest level possible, in just 3 years, and then gambled (uncharacteristically!) on going straight back up. No wonder things are bad.
But I'd argue whether investment in teh PL would have saved us - it might have done, but no way of being sure. The margins were so tight, that it could be argued that we went down just because Rosenior choose the wrong boots, or because Shane Long tried a fancy scissor-kick at St Andrews, or many other single factors. The irony is, though, that investment was available at that point but SC chose not to use it.
However, the fact that we're still in the Championship, still in business and still competitive is a wondrous thing - especially when you compare our fortunes to other clubs who have been relegated.
Last edited by
Svlad Cjelli on 21 Jul 2011 14:18, edited 1 time in total.