Victor Meldrewbrendywendy so in your opinion all the years where we spent big at the level we were at, but had no real sucess, were key
but the years where we spent less(proportionately), but had success are irrelevant?
No you idiot-the club spent heavily to get up to the Championship which is some sort of success and don't forget that was not very long ago.
But our (alleged) expectations of European football and competing in the Premier League were essentially created in one season (and were optimistic at best - who really genuinely thought we'd finish top 10 in our second season, honestly!?). Our expectations of being a competitive Championship club were created over a good three or four seasons, and have been "reestablished" over another three or four season.
Personally I have no problem with our minimum expectations now being to be competitive in the Championship. What a change from 10 years ago.