SanguineElm Park Kid we're only going to increase in value if we achieve success under a sustainable financial model.
That's not entirely true, is it. We could 'increase in value' as a financial asset without a particularly sustainable model. Define 'sustainable' I guess. Wrexham FC is worth a lot more now than it was a few years ago, but is only 'sustainable' in its current form because a couple of A-listers are pumping money into the club.
Exactly. People will start to get bored once their objectives are achieved and the film crews won't hang around forever unless there's the prospect of a crash and burn story!