But surely our balance sheet has never looked better, and that's what it's all about isn't it?
Avon Royal
its certainly about being competetive both on the pitch and off it, and the last few years we certainly have been.the reality for us though, and AZ, is that unless we as a club grow sensibly and sustainably to a point where we can sustain premiere league spending, we will never have a decent balance sheet and make regular profits as a business. we just arent there yet though.we can possibly break even in the championship, and even then only while selling a player a season for decent money or taking money off our owner.
AZ has come in with some money behind him, and the ability to spend more than JM would to help us out. but its still not enough to bankroll silly spending. All we/he can do is keep feeding the money he can afford to in, keep growing, using the parachutes, and yo yo like west brom, and in that way its possible the club will succeed, become a prem club, and give us the success we crave, AND the Balance sheet AZ will want.