T.R.O.L.I. I wonder if the John Lewis slogan of "Never knowlingly undersold" will apply to all things RFC related for the coming season. Somehow I doubt it
Dirk Gently Having said all that, as a brand it is somehow strangely appropriate. Like RFC, Waitrose is a highly reputable and much-respected company that acts with integrity.
But I was just on a conference call to a couple of Sunderland-supporting colleagues, and they both immediately said that to them Waitrose suggests middle-class, soft, Southern pooftahs - which is exactly the image that RFC has in a lot of places, so this sponsorship does tend to reinforce that stereotype.
SWLR Ocado's Delivery >> Glen Little's
silas What is Waitrose slogan these days?
Huntley & Palmer Depends on what they negotiated, it happens in lots of other service environments. Would be very surprised if Waitrose took on the selling of food & drink themselves, would be a very odd move for them. I imagine they would sub contract it, possibly back to Compass
FiNeRaIn lol suppose its better than running around with ASDA on your shirt.
silas What is Waitrose slogan these days?
Dirk Gently If only the football club was run the way Waitrose is :Unlike other major supermarkets, Waitrose isn't owned by shareholders and the City. Instead, as part of the John Lewis Partnership, it's owned by everyone who works for the Partnership. (That's why Waitrose staff are called 'partners'.) And every year they share the profits that would normally go to shareholders. As you would expect this produces an extraordinary high level of committment amongst those who work in our stores. A good proportion of our Partners have worked for Waitrose for many years - over 20 is not unusual. They're interested in what they do and they're knowledgeable about what they sell. And the friendliness and helpfulness that our customers so often remark upon isn't really surprising when you realise that the Partners you meet in your local Waitrose do, in effect, own the store.
Mark Price The latest hot news to break from Waitrose this morning is that we have signed a one year sponsorship deal with Reading FC. So amongst other things the Waitrose name will feature on their home and away kit. But more exciting is the prospect of Waitrose supporting the catering in the ground and so the real competition in the year ahead is whether the food at Reading is better than at Delia Smith's Norwich. She has had it her own way for too long! So Delia 'let's be 'avin you!' Prawn cocktails at noon, steak and chips at one and black forest gateau before kick off.
, what an absolutely khazi shirt sponser 
.Billy The Fish Waitrose MD's Blog... http://www.waitrose.com/blog/index.aspxMark Price The latest hot news to break from Waitrose this morning is that we have signed a one year sponsorship deal with Reading FC. So amongst other things the Waitrose name will feature on their home and away kit. But more exciting is the prospect of Waitrose supporting the catering in the ground and so the real competition in the year ahead is whether the food at Reading is better than at Delia Smith's Norwich. She has had it her own way for too long! So Delia 'let's be 'avin you!' Prawn cocktails at noon, steak and chips at one and black forest gateau before kick off.
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