Season tickets 2013/14

[Unbelievable Jeff]

Better than many in fact. At the end of the day, if the fans want to see the best players stay and not sold to cover the losses, then you too have to foot the bill. Deal with it!

True, However I think I heard that for a Bayern Munich season ticket it is something like £100. Hopefully other countries/clubs will be able to follow their example!

But we can't keep harking back to what German clubs do. You're right, football is vastly over-priced, but there's nothing we can do about it unless you're prepared to walk away from the game and watch attendances nosedive.

Renewing your adult season ticket and getting 23 games at £16 a pop is bloody good. £125 to renew my boys season ticket is bloody good.

TBF, I wasn't moaning or complaining about the Reading fc prices as I think its a very good price comparing to the rest of England's top clubs, I was just pointing out that Bayern Munich and other clubs around Europe have got it right

[winchester_royal]

Bayern offer 100 quid season tickets because if they didn't they wouldn't fill the less desirable parts of the stadium. If they could get away with charging as much as clubs like Arsenal do and still sell out then they would.

[Pepe the Horseman]

For £230 I'm not sure I can say no...

That's what she said

[Brian's left bollock]

I wouldn't be happy only paying £100. Basically robbing your club.

[RoyalBlue]

Fordham's replacement getting his feet right under the RFC table

http://www.getreading.co.uk/sport/footb ... _next_year

Reading have announced season ticket prices for next season's Championship campaign, with adult tickets down from £525 to £395.

Maybe this bloke has got a job with the Evening Post!

[SPARTA]

I wouldn't be happy only paying £100. Basically robbing your club.

Yet fans quite happily through away £40+ on a football shirt that costs about £2 to put together, and is generally crap quality...

[St. Brynjar]

For £230 I'm not sure I can say no...

Althjough it is £10 more than last season for me

£131 more myself! Didn't realise 17-21 was that cheap I guess...

Loved the days of £99 for under 16s. £4 a game!

[royalsteve]

Bayern offer 100 quid season tickets because if they didn't they wouldn't fill the less desirable parts of the stadium. If they could get away with charging as much as clubs like Arsenal do and still sell out then they would.

nope, its because the supporters have a big share in the club - run as a part business/cooperative like all german clubs do - we cant do that now - there are advantages to the way the do it but disadvantages too - like paying silly money for the top players wont happen but they don't need to as they have good youth systems full of mainly youn german players - that's also why their national side is still far better than ours

[Alexander Litvinenko]

Bayern offer 100 quid season tickets because if they didn't they wouldn't fill the less desirable parts of the stadium. If they could get away with charging as much as clubs like Arsenal do and still sell out then they would.

There are people at Bayern who'd disagree with you :

[winchester_royal]

Fair enough, wrong on that one, but it should be pointed out that season tickets will make up a considerably lower proportion of Bayern's revenue than they will for ours next season.

[Alexander Litvinenko]

Fair enough, wrong on that one, but it should be pointed out that season tickets will make up a considerably lower proportion of Bayern's revenue than they will for ours next season.

No argument on that one. That's always the way, though - the higher up you are the greater the proportion of money that comes from TV and the lower that that comes from ticket income.

But just playing with some numbers - If we sell 17,500 STs (which we won't!), the extra income lost or gained per £100 adult price increase/decrease (and £50M concession increase/decrease) is £1.4M. (assumes a ratio of 60/40 Adult to concession tickets)

If we sell 16,000 then this difference is £1.28M, 14,000 it's £1.12M and £12,000 it's £960K.

That difference to fill the ground, gain all the extra income in refreshments, programmes etc and and have a much greater goodwill amongst supporters is relatively small compared with what we'll get in parachute payments - equivalent to one player on £26k a week.

[Elm Park Kid]

Fair enough, wrong on that one, but it should be pointed out that season tickets will make up a considerably lower proportion of Bayern's revenue than they will for ours next season.

No argument on that one. That's always the way, though - the higher up you are the greater the proportion of money that comes from TV and the lower that that comes from ticket income.

But is it really? Assume 15,000 season tickets at an average price of £350 - that's £5.25m. Take out VAT and you're left with £4.2m. Parachute payments next year are something like £20m!

Look at it another way; our wage bill in 2011/12 was 27m. Pog alone probably receives close to £2m from the club. Imagine if fans were offered the choice of £375 for a season ticket or £175 but we have to sell Pog? I know what i'd take.

The reality is that what the Bayern director says is right - given the other sources of income a club receives it's really not necessary to charge significant fees for season tickets in order for them to operate. Of course though there's no incentive for owners in the English game to do anything other than charge the maximum they can. Why do they care how much fans pay?

[Wycombe Royal]

Fair enough, wrong on that one, but it should be pointed out that season tickets will make up a considerably lower proportion of Bayern's revenue than they will for ours next season.

No argument on that one. That's always the way, though - the higher up you are the greater the proportion of money that comes from TV and the lower that that comes from ticket income.

But is it really? Assume 15,000 season tickets at an average price of £350 - that's £5.25m. Take out VAT and you're left with £4.2m. Parachute payments next year are something like £20m!

Look at it another way; our wage bill in 2011/12 was 27m. Pog alone probably receives close to £2m from the club. Imagine if fans were offered the choice of £375 for a season ticket or £175 but we have to sell Pog? I know what i'd take.

The reality is that what the Bayern director says is right - given the other sources of income a club receives it's really not necessary to charge significant fees for season tickets in order for them to operate. Of course though there's no incentive for owners in the English game to do anything other than charge the maximum they can. Why do they care how much fans pay?

I think you overlooked the key part of the discussion regarding the proportion of money that comes from TV. Bayern are in the Champions League and also have huge merchandise sales and therefore ST income to them is of lesser importance than it is to us.

[coyrls]

I think the club have it right, I am sure this compares well with other championship clubs

Better than many in fact. At the end of the day, if the fans want to see the best players stay and not sold to cover the losses, then you too have to foot the bill. Deal with it!

True, However I think I heard that for a Bayern Munich season ticket it is something like £100. Hopefully other countries/clubs will be able to follow their example!

I think you'll find the travel costs will outweigh any savings on a Bayern Munich season ticket.

[Hoop Blah]

Bayern offer 100 quid season tickets because if they didn't they wouldn't fill the less desirable parts of the stadium. If they could get away with charging as much as clubs like Arsenal do and still sell out then they would.

There are people at Bayern who'd disagree with you :

He would say that though wouldn't he?

I do agree that with their attendances they could probably push up prices quite a bit without damaging the numbers that turn up, but just because he comes out with a lovely bit of PR spin doesn't make it true.

I've no idea of the elasticity of their demand etc, but I'm sure there is a point that those £100 season tickets wouldn't sell and that does play some part in their pricing.

Germany do have a lot of good things about their football though, you really can't knock it.

[Alexander Litvinenko]

A key part is the 50+1 ownership model, though. At least 50% of the club is owned by the supporters - so it really is a club, in the true meaning of the word. Members/supporters are properly consulted and represented, and it brings a genuine attitude like this - because the club is there for the supporters and that's never forgotten.

Not like here, where the word "club" has long since lost its old meaning, and "supporters" are first and foremost seen as "customers", not what the club is all about. And the loyalty of supporters is something to be exploited in ticket prices.

[loyalroyaldaz]

In because i always will be but this is a bit of a piss take imho.
Renewals are £25 dearer.
Okay so they have lowered the price for new season ticket holders but how many of them are there likely to be ?!!
In essence i think the Loyal 16000 or so will renew but at £25 more then they paid last year...

[SLAMMED]

IN.

£25 to see 4 more games and us actually winning a few more.

Bargain.

[windermere_royal]

IN

Already purchased

[Silver Fox]

In because i always will be but this is a bit of a piss take imho.

Go on...