Brum Royal Also, my thinking with this block by block approach is that by doing it this way, if one team doesn't sell as many they can reallocate the unsold blocks to the other team for them to sell if the demand is there, rather than have several half empty blocks at both ends.
I think it's to do with TV coverage. They want the stadium to look rammed. Any unsold blocks (I don't think either side will sell out) will be out of view