It is a strange one. It was something to look through pre-match and at half-time, and people used to complain about the lack of content not too long ago.
As they get larger though, there was much more to read, but most of it was pretty bland, and it meant that I didn't read it all, and stopped buying it as a result two or three years ago. They just felt too "samey".
If I go to a game anywhere else, I still try to buy a programme if I can though.