Sanguine What sort of teams do you think will be fielded if friendlies are worth, literally, nothing?
They'd still have the value to the manager and players in terms working towards qualification and building a team.
I really don't think the ratings play that much part in their approach and attitude. The manipulation of the system to improve FIFA rankings is more about the Association and the manager looking to improve their chances of qualifying for the next championship but they still play some in order to prepare properly.