New kits 2012/2013

[Spirit of Elm Park]

Surprised no one has noted the BS attached to this shirt....their 150th Anniversary.

Stoke RAMBLERS were formed in 1863. Didnt become Stoke football club until '78 (and City in 1925, but good reason)

If it makes them feel special

[Whore Jackie]

Don't dislike either of the Man U or Liverpool kits. Much better badge without the Shankly Gates.

[Royal With Cheese]

Is Peter Crouch on his knees in that picture?

Or perhaps the other two are on milk crates.

[Silver Fox]

The shape looks a bit egg chasey to me but thumbs up for the badge, although they could add a basic LFC

[No Fixed Abode]

Liverpool set to unveil their new kit by Warrior this week. Adidas dropped them due to lack of European Football.

Don't you get into Europe via the Carling Cup anymore?

Yes - but Adidas still dropped Liverpool due to lack of European football.

[cmonurz]

I'm sure the biggest kit deal in British football history has made up for that devastating 'fact'.

[Geekins]

The shape looks a bit egg chasey to me but thumbs up for the badge, although they could add a basic LFC

Crap! I really like that! I feel dirty.

[who are ya?]

lol @ a kit deal making up for Liverpool "we've won it 5 times" FC's no show in Europe

[No Fixed Abode]

I'm sure the biggest kit deal in British football history has made up for that devastating 'fact'.

But even Liverpool admitted their merchandising will suffer from not having Adidas as their kit supplier due to the massive global brand identity. So Warrior had to make it the biggest kit deal.

[cmonurz]

I'm sure the biggest kit deal in British football history has made up for that devastating 'fact'.

But even Liverpool admitted their merchandising will suffer from not having Adidas as their kit supplier due to the massive global brand identity. So Warrior had to make it the biggest kit deal.

Quite the opposite, in fact, as the Adidas deal placed restrictions on how Liverpool could sell non-branded products, as well as their Adidas-branded kit. The new deal has no such restrictions.

But I'm sure you have a source for your claim.

And LOL @ 'so Warrior had to make it the biggest kit deal'. They didn't have to do anything, but obviously considered the club worthy of such a massive investment, even without CL football. The Warrior deal is worth £25m a year, compared to the £12m a year contract they had with Adidas.

[Royal Rother]

Is Peter Crouch on his knees in that picture?

Or perhaps the other two are on milk crates.

Bit rich to take a pic of Etherington at the urinal. Especially when he's obviously admiring the tackle next door to him.

[Whore Jackie]

I'm sure the biggest kit deal in British football history has made up for that devastating 'fact'.

But even Liverpool admitted their merchandising will suffer from not having Adidas as their kit supplier due to the massive global brand identity. So Warrior had to make it the biggest kit deal.

With Warrior, Liverpool will control all non-branded merchandising – products outside the usual kit range – and are free to open club stores wherever they choose. That is not the case under Adidas, who control Liverpool's kit supply and the sale of non-branded merchandise, and the club believe they can double the £25m a year from Warrior when the current restrictions are lifted this summer.

Liverpool's managing director, Ian Ayre, explained: "Our business is split in two. We have what you call kit, the branded products, the stuff the players wear, and that's the part of the business that the deal with Warrior covers. In our existing deal, there have been some restrictions on that in terms of the other unbranded products we sell, general retail. That sat within our deal with Adidas in certain lines and in certain markets.

"In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of business currently represents 50% of everything we generate. The new deal represents half of what we currently generate, so we still have another opportunity to develop similar kind of revenues and that's what encouraged us."

[paultheroyal]

Good effort to be fair. Almost a modern day throw back to the 70's/80's

[soggy biscuit]

Like that liverpool kit

Been looking forward to the annual Kes slates Liverpool & Reading shirts while raving about Chelsea's

[No Fixed Abode]

Like that liverpool kit

Been looking forward to the annual Kes slates Liverpool & Reading shirts while raving about Chelsea's

Not slated any of the shirts yet.

[Geekins]

Like that liverpool kit

Been looking forward to the annual Kes slates Liverpool & Reading shirts while raving about Chelsea's

Simple and effective.

[soggy biscuit]

yet

[1871 Royal]

Got to say thats pretty damn nice.

[TBM]

Reminds me of the Welsh rugby kit

[Jackson Corner]

A lot of thought has gone in to that!