Sutekh Kia is not actually an agent as I understand things, therefore I presume the agents of the players Reading are being linked with have a connection with Kia.
Also, according to Wiki, although born in Iran Kia is a dual British/Canadian national and was schooled at Shiplake College so there might be a chance he actually is a fan of Reading FC from back in the 80s.
He was a regular on away coaches for several seasons and drank in the Spread before home games....