STAR CampaignsSeal Just to give you an analogy...I'm in advertising and if I told a client to stop selling to his most loyal customers and brand advocators, he would fire me. This is in essence what is happening at RFC.
Indeed, but the club would no doubt answer that the cost of servicing these few customers is unacceptably high - both in the stewarding costs, and in the risk cost of possible sanctions/legal actions. They'd also probably say that they'd be confident that they could replace these customers with others, who would cost them less overall.
I pretty much agree with everything you've said in your reply, and thanks for taking the time to do so. Only point I'd pick you up on is the above one.
Firstly, I don't think you would replace these customers with equally passionate and high spending (in terms of merchandising etc) alternatives. RFC's fan base just isn't that large, and passion for the club grows over a significant period of time. I would argue 99% of the fans most likely to be high spenders are already season ticket holders. Banning many of these fans will most likely result in replacements who don’t spend or contribute as much – I’m thinking tickets to non glamorous cup ties and singing as well as shirts.
Secondly, I also think RFC are massively over confident in the loyalty and dedication of the fanbase. After all the worry last season, what was the actual over subscription of season tickets? 500ish? Take away all the ‘one season wonders’ who have had their fix of premiership football and I think we will struggle to match the same level of ST demand this summer as we had last. Therefore policies like banning current ST holders, over pricing other tickets and generally treating fans like numbers rather than people may well come back and bit the club on the a$$. They don’t have as many ‘ready made’ replacements at they like to think, and certainly do not have many replacements who contribute as much to a vibrant match day atmosphere as those in Y25 / Y26.