shaka's shorts I think the season ticket prices are fair - I thought they would be highr and have renewed all 4 already (2 kids and 2 adults).
I think the price affects season ticket sales, but i don't think the match price affects individual game sales - I bet this is driven more by the quality of the opposition and our position in the league - i.e. the stadium was full in the prem despite higher prices and when we were top of the champ. Basic supply and demand that!
So, I would reduce season ticket prices (as they have done so) and have a bigger differential betwen match day prices e.g. kid for a quid promos for uninteresting games and higher prices for teams like Leeds (if up).
Good point about match day prices. If we are challenging for the title next season, the club could within reason charge what they like for match day prices and fans wouldn't really complain. The crunch comes when things don't go so well on the pitch.
For STs, the point im making is that they are expensive compared to previous championship seasons and other teams in our league. No doubt we are the most expensive for kids, which i think is a disgrace. The price is actually what i expected them to be, not what they should be, as i posted on this thread.
If we have a season in mid table, i think match day sales and, more importantly, ST sales will suffer considerably in 2009 without reductions.