New Team Sponsor

[07RFC]

Wait for it................'Waitrose'

[g]

wrong

[Friday's Child]

Waitrose = classy

Like it.... and food / drinks in the concourse too. Glass of Chablis for me please....

[Spaced Invader]

Reading Football Club is delighted to announce that Waitrose, the food shops of the John Lewis Partnership, will be the new club sponsors for the 2008/9 season.

A one-year contract has been signed with an option to extend and the deal will make Waitrose the only food retailer in Britain to be club sponsor of a major football team.

As part of the deal, the Waitrose name will appear on the new home and away kits, and offers will be available to season ticket holders.


The retailer and club are also aiming to provide Waitrose food in the stadium and its conference facilities.

Reading FC Chairman, John Madejski, commented, "We are absolutely delighted to announce the start of what we hope will prove to be a long-term partnership with one of the most reputable and respected retail brands in the UK.

"We hope that this will become a pioneering partnership and we are already aiming to introduce Waitrose food and drink products across the stadium, hotel and conference centre, which we are sure will be well received by our supporters.

"Waitrose will also be making a number of exclusive offers available to our season ticket holders and we are very pleased that they have shown such willingness to engage with our supporters."

Waitrose Commercial Director, Richard Hodgson, added, "Waitrose is committed to supporting the communities in which we trade, and our sponsorship of Reading Football Club will take us into the heart of the community in one of our prime retailing areas.

"This exciting deal will help us to engage with our customers in a way we haven't done before - and give the brand exposure on a national level.

"We're looking forward to realising the potential of this partnership in the year ahead."

Waitrose and the John Lewis Partnership donated over £6m to local community projects last year and through the Golden Jubilee Trust scheme, whereby its employees apply to work on full pay for local charities and community projects. Since the initiative was founded in 2000, its staff have provided over 114,000 hours to more than 280 UK charities.

[g]

does that mean madejski will keep trying to flog a dead horse to the chinese now that we ditched kyrocera?

[The 17 Bus]

You might have thought JM or someone senior might have gone along for the photo tho.

Shame it is not Tesco though, bogof on ST would go down well.

[The 17 Bus]

thinking about it, who is going to want to walk around in a shirt woith Waitrose on it??
That's naff as feck.

[g]

I wonder how much we are getting out of it

[Jerry St Clair]

thinking about it, who is going to want to walk around in a shirt woith Waitrose on it??
That's naff as feck.

Could have been worse. Fancy walking round in one with Asda on it?

[papereyes]

Can we do a BOGOF to someone, anyone for Hunt and Lita?

[Jerry St Clair]

I'll be looking forward to my half time jug of Pimms from now on.

[Baines]

I'll be looking forward to my half time jug of Pimms from now on.

I'm anticipating my organic hot-dog.

[Stranded]

No worse than any other sponsorship deal we've ever had or probably that anyone has had.

Shirt sponsorship as a rule is naff.

Waitrose is a locally based company as well which makes sense - and if there are a few perks out of it for STs and better grub at the stadium then bonus.

[Tilehurst Mike]

Must be off their trolley. Perhaps we can play supermarket sweep at half time. Perhaps we can buy two shirts for the price of one!

[Alan Partridge]

WaitROFLose

[Dulwich Royal]

Should be Costcutter the way things are going....

[TFF]

No worse than any other sponsorship deal we've ever had or probably that anyone has had.

Shirt sponsorship as a rule is naff.

Waitrose is a locally based company as well which makes sense - and if there are a few perks out of it for STs and better grub at the stadium then bonus.

What he said.

I'd rather someone like Waitrose than a poker site or, frankly, a photocopier manufacturer, from whom there's zero benefit to STHs.

It'll be interesting to see what they come up with.

[Rev Algenon Stickleback H]

does that mean madejski will keep trying to flog a dead horse to the chinese now that we ditched kyrocera?

What's Kyocera got to do with China?


It has to be said though, Waitrose does seem a bit of an odd sponsor. The kit is going to have to look really good now to overcome having that on it.

[Wycombe Royal]

WaitROFLose

Aren't you bored yet yet of "ROFL" and "LOL"?

Or are you 12 years old?

[Alan Partridge]

WaitROFLose

Aren't you bored yet yet of "ROFL" and "LOL"?

Or are you 12 years old?

Just not bored enough...yet.

Anyway what are a respected company doing sponsoring ReadingFC? They should be sponsored by Lidl or Trotters Independent Traders