by STAR Voice »
28 Jul 2008 11:27
MY personal view on this is that STAR isn't in a position to give a knee-jerk "anti" reaction on this, just as much as we can't say we're in favour of it. For years we've been banging on to the club that they have to do something to speed up service at the kiosks, and they have now come up with what they believe will solve this problem, so we can't very well say to them "That's never going to work - scrap it". They need to have an opportunity to see if it does reduce queues.
For every person from another stand who says "this is going to be an absolute disaster" there seems to be someone who's tried it in the Upper West who says that it does speed things up - yes there have been some problems there, but overall the people from the Upper West I've spoken to say it works well enough. These things do work in many places - schools, colleges, workplace canteens, etc - and from what I know of them the key to success or failure is not the technology - it's the way the system is implemented. So my own discussions with the club on this subject have been centred on *how* they roll it out, not whether they roll it out or not. As a PRINCE2 Project Manager this is one of the few things I do know something about!
A few years ago the club would have probably done a "big bang" approach and gone live with this in all stands one weekend - all credit to them now for rolling this out in a phased way, stand by stand, with people available to provide assistance as required. If this is going to happen this phased approach is clearly the best way to do it, and the club has learnt from past mistakes - and ditto with first running a pilot in Upper West. The club has stats etc and they believe this achieves the aim - who are we to say that we disagree with these stats because some people on a message board have decided this is going to be a disaster?
I believe that the proof of the pudding will be in the eating - let's see how this goes and if the queues move quicker or not before pre-judging it. It's not as good a solution as employing a better calibre of staff (which everyone knows will vastly improve matters) - but that's not going to happen without food prices rising, so I recognise that the final arbiter will be the market. If people don't like the system they won't buy food or drink on the concourses and so revenues will go down - if they do like it then the club's decision will have been vindicated.
Regarding the comment about STAR being "close to the club", I'm happy to answer that one too. We could have been like an ISA (Independent Supporters' Association) and automatically criticise, knee-jerk style, everything the club does, but I know from looking at the experiences of other supporters' groups that we would achieve nothing like that. The club simply wouldn't talk to us, and then supporters would have no voice with the club. Having an "us and them" mindset and automatically regarding the club as "the enemy" achieves nothing, since you can always achieve much more by talking to someone than being in opposition to them!
So I'm convinced it has been much more profitable for us have worked hard to have opened and maintained channels of communication with the club, and to have established our credibility with them - so we can talk openly about such things and give our honest opinions, which will be listened to, even if they're not always taken notice of. This approach may not be as visible or dramatic as an ISA which is always in the press criticising a club, but we get far, far, more positive stuff achieved for supporters than such an ISA would.
And because we've got to know the relevant people at the club and vice versa, when we do kick off about something the club, do know that we're serious about it because it's not our "default setting!" This includes things like the drug dogs, local radio broadcast rights, etc - and plenty of other things that we've either influenced or killed-off in discussions behind closed doors, where there's no great song and dance or publicity about them. But our approach does definitely work, is the best approach for working with reading FC, and also means that as a supporters' organisation we are very highly regarded in the world of such organisations - we now have 3 STAR people on the National Council of the FSF, more than any other club.