by RoyalChicagoFC »
03 Mar 2009 23:31
Well, not to swerve the thread, 'hawkerz --but since you ask lol
I happened to be MSN'ing one afternoon with a Reading native and much beloved 'Nobber about this time a year ago and excused myself to hop on the phone and call the Score. Bernstein was on vacation, so it was Abbatacola their lead producer on with Boers, and those two hate football and I know it (and of course I'm an obsessive and they know it).
The topic on the table was "the changing landscape of sports," and of course I had to get in on that. I basically framed it thus (and I had the 'Nobber I was IMing w/ log on to the Score's stream): the question of "will [football] ever make it in the States" is kind of a bogus proposition when one considers that even if the market niche amounts to 5 percent of the population, that's a third the population of England and a quarter that of the UK as a whole right there.
That's a hell of a lot of wallets, and you turn up your nose at it at your own peril if you're in business to make money by selling things to people, in particular to a generally more financially secure demographic as football fans over here tend to be (indeed, we won't be a real threat on the world's stage until the stars of our national team come from places where they have to confront the real possibility of fighting their way to and from school every day --which sort of contradicts my own argument, but not really if one reads it carefully).
Anyway, I posited that ESPN --who already do a very slick presentation of the Champions League with a live game on ESPN2 (Derek Rae all the way) and a delayed screening of another on Classic each matchday-- would get in on the game in a major way within the next three to five years. It only makes sense, what with 3:00 kickoffs coming @ 10 AM Eastern and the first college gridiron games kicking off from noon Eastern during the fall (and the same with buckets in the springtime); I think that the number of folks tuned in to watch Liverpool v. Newcastle, Arsenal v. Villa and so on would be greater than that looking for Lee Corso to blather on at a tailgate party in Tuscaloosa for three hours (or Dickie V doing the same from the concourse at Cameron indoor in February).
It just makes sense for them to do it. They could outbid Fox for the rights next time the deal is up and then farm out games to others for a fee during times when they'd have conflicts with more popular programming (similar to how Fox does it now, AFAIK; they've got an exclusive deal via FSC with the Premier League, and Setanta pay them for the rights to show the early Saturday and Sunday games, a couple of the 3:00 Saturday games, the Monday nighters and midweek fare).
They've got the platform for it, their production values and studio backbone are better by miles than what FSC bring to the table (say goodbye to that fruitcake Max Bretos and those other clowns over there), and they can deliver the product in a way that doesn't treat their audience like a buncha ignorant bubblegummers --I really thought that they did an excellent job with the Euros last summer (with Andy Gray on loan from Sky and analyzing in the studio between games and during breaks a being a big piece of that, although our man Ark Royal thought the whole thing was excessively dumbed down).
Anyway, the best football in the world ain't played here, and I see no urgent need for us to compete on that level in a top-flight league (although of course I wouldn't complain if we did, but there are structural constraints that work against it happening anytime soon). It's too damn cold to play in the winter, and it's too hot in the summer --but the latter trumps the former, as fans won't sit and watch the Fire playing Columbus in Ice Bowl conditions. So you get sweat-soaked guys running around in July heat and humidity gasping for air and not tackling because to do so would leave them making rash two-footed lunges and destroying their opposition buddies' knees and ankles.
Same goes the other way for our own top sports --some hotheaded apologist for the World Baseball Classic called the same radio show last month bleating on about "promoting the game on the world's stage," and I laid utter ruin to his strictly emotional argument by pointing out in an email to the hosts that there's no need for the NFL or baseball or even the NBA (which would have the best shot at pulling it off IMJ) to site a franchise on the other side of the waves; TV is, as we know well and truly, a readily accessible and very useful way to feed the jones, and the utterly insatiable always can hop on a plane.
And so with that, everybody please note that Palace away may screen live here from 1:20 PM EDT on Saturday 21st March and that the U.S. moves most of its clocks forward overnite on Saturday/Sunday but that the UK and EU don't do so until the 28th/29th. Scroll up five posts for the full skinny.