under the tinSvlad Cjelli Why do people cling to the idea that a "well-run club" is one turning a profit? a "well run club" is one flexible enough to be able to survive and stay reasonably competitive.
It's because of quotes like these that some of us feel that the club and the fans' expectations are being gently, subtlely, managed downwards, and where the club levels out at will be solely determined by its level of income.
I remain of the opinion that achieving break even is only possible with either a greatly scaled down operation, or by offering a successful, attractive football product that increases its volume sales (attendances, merchandise, etc.).
Where people like me get frustrated is when we remember that 8000 for a derby game Vs Aldersh*t/Brentford at EP was considered a good gate, and we get nearly twice that as an average now. I don't care if they're "plastics", or whatever else some want to refer to them as.
As Muhammad Ali once said in a Parkinson interview "I don't care if they come to boo me, they paid me money to do it"
We've come such a long way. What a waste to let those new fans drift away, and start buying Chelsea replica shirts again.
You may think that, but sadly it is life and it is a result of the way finances in football are these days.
The attendance may have doubled since Walsall, and the ticket prices also, but the wages have grown more than ten-fold since then.
Plus, of course, expectations have grown exponentially as well.