by Royal Lady »
17 Feb 2011 17:38
Enclosed with my letter to The Board of Directors is the email from "customer service" with the same standard response - requesting a PROPER response this time.
In fact, here is my letter - I don't care if people think it's over the top, not worthwhile or whatever, at least I've done something about it, instead of just moaning!!
I write in reference to the recent announcement on the official website that all Season Tickets must be purchased by 28 April 2011 in order to secure existing Season Ticket seats.
I emailed your Customer Service Department and a Paul Collins replied with a standard reply (I know this, as someone else who also queried this received the same email) which did not in any way address my queries or my points. Therefore, I am having to write to you and I would be grateful if one of you would respond, personally, so that I know that you are fully aware of how many of the fans feel at this current time.
I attach a copy of my email and the reply received.
The main point, which I feel you should understand and be aware of, is that suddenly deciding to ask fans to renew their Season Tickets by end of April, when in the past it has been nearer to the first week in June, is that no prior warning was given, some people are still paying off THIS year’s season ticket and the fact that when you have a number of season tickets to renew, it means you have to find a lot of money a lot quicker than you had planned – particularly in these current dire economic times.
The email I received said that “Research and experience from other Clubs has indicated that selling Season Tickets earlier maximises chances of success, however, the Club have ensured that they are providing Season Ticket holders with 11 weeks’ notice and a finance option.” The “success” of which you speak is the success in getting more people to sign up for Season Tickets! I would be interested to know what type of research you have conducted to arrive at this conclusion. You may well have provided us with 11 weeks’ notice; however, the finance option is either over 4 months (with a £15 administration fee, thus negating any “savings” you may like to advertise) or over 9 months (with an APR of 19.9%).
It is interesting to note that a number of clubs, including Hull and Norwich City, have a 12 month rolling direct debit scheme – with a proviso that fans must have a season ticket for at least one season. This would have made life a lot easier for many RFC fans at this current time also.
If people bought last year’s Season Tickets on a credit card, they may well still be paying them off. If the main reason for making us pay earlier is to find out how much disposable income you will have from Season Ticket sales, why, as I asked in my original email, could you not ask for a £50 non-refundable deposit to secure your seat with the balance to be paid in early June, as usual.
You will forgive us long-standing fans for feeling like we have a gun held to our heads in order to secure seats which many of us have held since the stadium opened. You may also forgive some of us for being very sceptical as to the reason you are so desperate to obtain our money so much earlier this year. I do hope it is not because you plan to sell off some of our better players and the chances are they may go at the very beginning of the transfer window. If this happened and people had not already renewed, there would, of course, be the chance that the uptake on renewals would be a lot less.
I can only speak for those season ticket holders whom I have discussed this with and the majority appear to feel as I do. I would be very interested to know how many extra renewals you secure for next season as a result of everyone having to pay earlier.
We are your customers. Without us, as I am sure you do not need reminding, there would be no football club. If season ticket holders vote with their feet because they feel they are being treated rather shoddily by the club, I hope you will bear this is in mind for the future.
It was pleasing to see that “Importantly, a newly designed entry card will be given exclusively to all 2011/12 season ticket holders, recognising the loyal support our ST holders give to us every single week" but I am sure I am not alone in saying that I really could not care less what my entry card looks like and I really do not consider that to be an important factor in deciding, firstly, whether to renew my season ticket by the end of April and, secondly, whether to renew it at all.
I have no doubt that I will receive a “thank you for your interest” letter, signed by a secretary and that neither Mr Madejski, Mr Howe or Mr Stabler will have sight of this letter, however, if that proves to be the case, that is further to the detriment of the club and the way it treats its fans. For a club that appears to win “Family Club” awards and wants to be seen welcoming women to the club, you are undoing all the good work you have been rewarded for.