Hoop Blah It makes no real difference no, but I'd rather not see our players go to ground so easily, and blatantly dive in some instances (Mills I'm looking at you here), because it's crap.
Obviously being a professional and with referee's and defenders both falling for his (and others) diving and at times clever play to draw a foul we'll keep seeing it week-in week-out. Doesn't make it any less surprising to me that we haven't seen more of opposition fans calling him a diver though.
Diving and cheating are just one of the many things more prevalent in the game these days that just make it less appealing if you ask me.
So you didn't see Franny Lee, Allan Clarke, etc? Diving's been around for at least 40 years if not forever. Most of it is not diving but ensuring that the referee, etc, has seen that a foul has been committed. As Snowball says, more fool the defenders.