under the tinbrendywendy
if we had a wide and loyal fan base we could do it
but you only had to see the moaning, and talk of not renewing season tickets last year when we looked like wed finish midtable to see that we dont have that at all.
we may have had some extra money, but JM had to reduce season ticket prices by so much, just to maintain a 2/3 full ground.
Agreed. We don't have the big fanbase, which makes the work of the commercial department even more vital.
But you have to give those in that department some ammunition to work with.
I think that some of you on here cant see that whilst we supporters (on this site particularly) can bathe in the sunshine of having a well run club, however, most of the corporates probably have the similar take on things to some of the ignoramuses who actually think that all the money is going down the back of JM's sofa.
The truth is that these companies/sponsors/advertisers aren't doing what they do for the benefit of the club, they are doing it for their own benefit. They want their brand exposure. They want to entertain their clients, and meet Wayne Rooney in the lounge after the match.
I suspect that there are Chang executives still scratching their head as to why they still can't find the city of Everton on the UK map
Shirt sponsorship deals are around 100k. Do the maths again and compare that to one transfer fee that makes us 3 million...
I would rather we do what's for the benefit of the club, not what's for the benefit of transient Sponsors