Extended-Phenotype and the club needs to do what it can to keep it's top stars and push up the table.
If that's what the club are interested in. We certainly don't act that way.
With their financial constraints.
Within the footballing world we are admired and seen as the financial business model to follow. We are also regarded as a club that buy players on the cheap, develops them, makes them better players, and then sells them on for a large profit. Other clubs want our players because of the success we have had improving players and also, contrary to belief on here, Nicky Hammond is regarded as one of the most astute DOF's around.
And that isn't me spouting all that, that comes from someone from within the game who does not support Reading.