Svlad Cjelli Perhaps it's semantics, but i don't consider a club which needs an external cash injection every year as "break even."
As to increasing the size of thle black hole, paying just one player an extra £5,000 a week is a quarter of a million pounds onto the annual deficit.
To stop Matt Mills leaving we'd have had to have matched Leicester's offer of £25-30k a week, which would mean at least an extra £10K a week for him - so that's more than half a milion on one player to stop us "being a selling club." Pay him that and the other players wages go up (or they leave) so the sums involved are quite phenomenal.
And all the while, everyone is happily laps up the "carry on being prudent" and "no change to the ethos" because it's what they want to hear.
To stop being a selling club is simply going to mean substantial extra sums coming into the club from somewhere - and going onto the balance sheet as debt. The money that's been spent this last week has been loaned to the club, at base rate +1%, so the building up of debt has started.
It's not necessarily a case of hanging on to players at all costs, and caving in to their demands (and I suspect that's what SJM means when he says prudence will continue). It's more about not having to sell players just to fill the hole. If we have players who are capable of playing at a higher level, or a club comes in offering silly money, then I still expect players to leave, we just won't have to put our better players in the shop window every year.
As for debt being loaded into the club, I'm not sure where you got the info about base rate +1%...didn't know any information had been made available on that....and as for loading the club with debt, we owe the current chairman some £28M - I anticipate some or all of this will convert to equity as part of the sale, significantly reducing the clubs debt anyway. We'll likely be able to suck up several years of increased black hole filling, just to get back where we are today, assuming that we don't get promoted. Of course if that happens then we're talking a hole (geddit?) different ball game....