by Ian Royal »
18 Jul 2012 17:39
Any effective representative group is always going to look too cozy to the group they are supposed to be watching for some they are supposedly representing. Effectively STAR is acting as a sort of consumer watchdog. Representing the views of fans to the football club.
They can only do that if they have credibility with the club. As an professional organisation that's bloody had work. As a group of "amateur" volunteer's it must be a mountainous struggle. You don't need to have power or teeth to be an effective watchdog though, or in this case supporters group.
All you need to do is prove your worth to the club and fans. That means backing the club publically when they're right, or when there is no hope of change in the short term. It means publically backing the club, even when you are sometimes working in the background to make changes. Because if there's one thing that's certain, it's that the club will not want to admit to making mistakes, or to being told what to do by a supporters club. They'll want to be able to sell any ideas as their own, perhaps saying they've gone ahead after consulting or input from STAR.
At the same time STAR needs to do a far better job of publicising what it does to help individuals and the supporters as a whole. Let the club take the majority of the credit if that's what they want, but sell STAR's impact. Give us real examples of change that STAR and the club have put in place. Yes, it's information available on STAR's website in all probability. But lets face it, STAR needs to be reaching out to supporters, not hoping they'll come read their website, which I'd be surprised if it has much through traffic at all. HNA? & RR are perfect for this. There's even a STAR board here for crying out loud!
STAR could easily set up several threads on its board that would be a big step in openness. A Thread which regular reports on the number of individual issues STAR takes up with the club, maybe how many get successfully resolved as well. It wouldn't take much to do this quarterly at most.
It wouldn't take much for STAR to have a thread that openly asked for complaints or feedback about the club. If a member of STAR has moderator powers they could moderate each post with a brief answer and request details be submitted privately if it thinks it could help.
At the moment STAR is far too constrained by requiring people to email it. Yes, there's an issue with being able to check HNA regularly. But that's got to be at least partly because only one person on the STAR board with do it. People would accept waiting a couple of days for some sort of response, I'm sure.
STAR needs to play up the importance of HNA to the club in the right way as well. Obviously the club shouldn't be taking everythign seriously. Most of it should be viewed with rolling eyes for certain. There is a lot of gold on here, but you've really got to sift for it. I understand why the club wouldn't. There's a lot of overreaction too, but that's inevitable as it's a place to easily vent frustration during or soon after matches.
STAR does a lot of good work. The supporters coaches are a great thing. And the forums are an absolutely brilliant example of STAR, in that they happen. There is no reason why members can't get more information than non-members, but STAR must put out at least a brief summary of the forums for all fans and within a short time of the forum. ESPECIALLY when STAR and the club publicise the forums as such a good thing, and when STAR asks for questions from HNA? It isn't acceptable to then refuse to provide the members of HNA? with any info from the forum.