Royal Lady If we were making £4m in losses every year up to now, despite the parachute payments from last time in the Prem, who is to say it won't be more after we're relegated? And who is to say that one of the newly promoted teams at the end of the season won't take a punt on Marriappa, Guthrie, HRK, Pearce, Morrison or Jem - for example?
Then what do we do? We have to replace those players for a start.
Ticket sales will be down.
Yes we'll get parachute payments again, but if AZ is wanting to run this club as a business, rather than a little plaything, then, of course, he won't spend anywhere near what he gets in.
There is NOTHING to say that we will bounce straight back up - we certainly didn't bounce back up after our last relegation - so this 5 year plan is just a soundbite to get RFC fans on board the TSI train. We could equally end up like Coventry rather than WBA.
We should have gone for it this season - we knew how much money we were getting in and that's before ticket sales/ST sales etc.
The most inexplicable part for me is the fact that we bought Pog and Guthrie and McD (particularly in the case of Guthrie) doesn't think they "fit" our style of play. So why did he bother - or was it a panic buy because he couldn't get anyone else? Who knows?
The club also know what outgoings they have.
It amazes me to think that despite everything that TSI have said about continuing to run as a business, about investing in the infrastructure initially etc, that people still seem to think that it would make good sense to simply spunk money on the team in some kind of high stakes gamble to stay up....
Yes, the TV money will increase next year - it'll add some £20M to a team of our standings income in that first year...so, should we spend £20M, simply to have a better
chance that we might make that £20M back next year?
What about other costs that fans might simply overlook? Has anyone considered what's going to happen to SJMs chairmans loans (£28M at the last accounts, or thereabouts) - is he simply going to write them off? I think it's unlikely. I would expect that the club would look to clear that debt as soon as they can.
Promotion meant that we got some £43M extra income from TV money this year - a big chunk of the season tickets were sold at prices which were cheaper than last year, and the odd 4000 extra tickets sold for home games is a drop in the ocean, perhaps a couple of £M in the season.
Given that we were already losing somewhere between £4M and £8M a year (the fabled "black hole"), we've spent around £15M on new players and new contracts (some artistic license in guestimating the cost of new contracts), we've spent money on the training ground and the academy - let's say that we've spent £25M - £30M of the TV money.
If we're also paying back some / all of SJMs loans (this would allow Anton to have a "clean sheet" when he takes full control of the club), then it's not hard to see where £43M could go...
Contrast that with Southampton, who didn't have some of those commitments, and instead spent £27M on transfer fees alone (I heard somewhere, think during yesterdays game, that they were the 7th highest spending club in EURPOE in the last window), yet they're still far from home and dry for next year....
If we get relegated, it'll be far from a foregone conclusion that we'll bounce straight back up, agreed. But we'll have the finances in place, and the structure to ensure that we can be a competitive club at the Championship level for many years to come, and with it, a good chance that we could achieve further promotions in the future. Coventry are a financial basket case, something that we will most certainly not be, and not a good reference as a comparison.
I suspect that Antons plans are to get the finances sorted (debts paid off) and the infrastructure in place, so that next time we get promoted (and I have no doubt that done properly, we will), we will be in a better position to take an approach similar to that of Southampton this year. It's not a particularly pleasant experience to be a Reading fan this year, but it is important to consider the bigger picture.....