Marussia F1 link-up

[SLAMMED]

As posted on the New kit thread, this is what the back of the shirt will most likely look like:

[loyalroyaldaz]

Just to comfirm. I have been watching the F1 coverage for 2 hours 15 mins so far and no shot at all of the Car or the Royals crest..

[sandman]

Just to comfirm. I have been watching the F1 coverage for 2 hours 15 mins so far and no shot at all of the Car or the Royals crest..

Shhhhh...

Don't ruin it for them.

[loyalroyaldaz]

Ooooh, there it is...
You R'sssssss

[Judge Drenthe]

[Judge Drenthe]

As posted on the New kit thread, this is what the back of the shirt will most likely look like:

Wrong size and wrong lettering/numbering template for next season. To be picky.. Jay bought the new templates for his kit designs, below.

[royal_ross]

Definition of Reading fans: never bloody happy!!!!

[sandman]

Where's the Crane.

[Judge Drenthe]

Definition of Reading fans: never bloody happy!!!!

Agree, Ross McGettigan.

[sandman]

Definition of Reading fans: never bloody happy!!!!

Hi Craig.

[winchester_royal]

Both our cars beat Vettel

[SPARTA]

Both our cars beat Vettel

[SLAMMED]

Bianchi only 36 seconds behind the leader as well. A late push and he could have this in the bag.

[SpaghettiHoop]

Finished 15th and 16th. Enough to keep them in the Premier League.

[peterroyal76]

You have to wonder, with a fanbase like this, why the club even bother sometimes...

Ennit. It's a good move by the club. I had fcuk all interest in F1 when I woke up and now I've got a team, even if they are the worst team out there. Hopefully it'll work both ways.

I've already had a good 15 minute swoon over my new favourite race-driver.

Ideal would love his blond hair and blue eyes!

[St. Brynjar]

Logo is quite cool, it'd look great on the front of the shirt when the Waitrose contract runs out.

Pleased with this, although it really should say 'Reading' or just be a big badge.

[Rev Algenon Stickleback H]

It seems a little mystifying, as I can't see a single benefit to either party in this deal.

Really? You can't see a single benefit to our logo being visible in a sport that attracts over half a billion TV viewers every season?

Fair enough.

When you put it like that, it becomes obvious.

No doubt millions around the world will become Reading fans when they see a small logo on the side of a back marker. It's the natural way for overseas fans to choose a team to support.

[winchester_royal]

It's not necessarily about attracting lifelong supporters, just about growing the brand so that 'Reading FC' as both an employer and as a commercial entity is instantly more recognisable across the globe. That's why sponsors pay so much money to have 'tiny' logos tattooed across F1 cars...

It seems to me that this a completely no-lose marketing opportunity, as well as a mechanism for sharing sports science information, which will have a number of benefits to the club. Especially given the popularity of F1 in growing economies such as India and the middle East (markets in which the club is trying to get a foothold in).

[cpmurph]

It's not necessarily about attracting lifelong supporters, just about growing the brand so that 'Reading FC' as both an employer and as a commercial entity is instantly more recognisable across the globe. That's why sponsors pay so much money to have 'tiny' logos tattooed across F1 cars...

It seems to me that this a completely no-lose marketing opportunity, as well as a mechanism for sharing sports science information, which will have a number of benefits to the club. Especially given the popularity of F1 in growing economies such as India and the middle East (markets in which the club is trying to get a foothold in).

It's really all about trying to dispel the 'little old Reading' image of the club...I think it's a good idea

[sandman]

By joining forces with little old Marussia.