From Despair To Where? WSC is hardly a fanzine any more and just about the only football magazine about that asks serious questions about the state of the game.
The Coventry Talbot kit was designed to circumvent the ban on shirt advertising in the early 80's, to the point that Jimmy Hill considered changing the club's name to Coventry Talbot. It was much debated at the time and as such, it was ground breaking in the sense that it went some way to forcing the ban being lifted and it clearly had an impact on football far beyond just being a kit for a provincial football club.
Much more than just a footnote in early 80's football history but maybe you just had little interest in such things at the time.
Thought that the shirt sponsorship ban had been lifted by the time Coventry made themselves look like tits. Wasn't it 1979 or so and Liverpool's then stunning £100k deal with Hitachi that led the way in England. Think Hibernian and Bukta or something were the first club in the British leagues in 1978 that went for it though.
Unbelievably the TV companies hated it and both BBC and ITV started out by refusing to show highlights of English league and cup games where the clubs had shirt sponors
Very first club to try it on with the FA here though was Kettering in 1976 when they famously advertised their local tyre dealer for a whole one game before the FA threw a wobbly over it.
in the world for people who post things like:
