StrandedPepe the Horseman https://www.globenewswire.com/news-release/2024/02/08/2826130/0/en/Marc-Bircham-Joins-Sports-com-as-Director-and-Head-of-Business-Development-With-a-Focus-on-Opportunities-in-Association-Football.html Marc Bircham was at the derby game
Sports.com fits with the Saudi/American angle that came up earlier in the week.
The president of the company set up the LIV Golf Tour.
So how closely linked is it to PIF and the Saudi State?
I imagine a boy's club and nepotism where even if there's no formal affiliation, they all know each other and do backroom deals anyway.