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http://www.readingfc.premiumtv.co.uk/pa ... 42,00.html
The Royals have announced a new partnership with Chupa Chups; the global brand leader in lollipops.
The cornerstone of the partnership is Chupa Chups Soccer PM, a new branding for our Premiership reserve games, including free ticket giveaways to children eligible for our Sevens scheme.
The partnership will also involve other activities including sampling at matches, competitions, and a number of community activities, including coaching by Reading FC professionals at local schools, which is a key component of the Club's own programme.
The Club's Sales & Marketing Manager Boyd Butler said, "We are looking forward to making an event of our reserve games thanks to Chupa Chups.