Rob-Royal @repressedroyal - excellent post and sums us up perfectly.
You've described the football club very much with a business hat on and to a tee. We have a number of very like minded supporters at Reading, middle class, level headed and understanding of the financial aspects of todays modern game. Wow, how exciting is that?!
I am old school, I don't look at Reading Football Club as a business first, I look at is as a form of entertainment which I invest in and want to get value for money from but most of all to enjoy an experience with like minded fans on a match day (home or away) with a beer or 2, a sing song, slag the ref off and banter with oppo fans. The last thing on my mind watching a game is ' I really hope we sell Kebe to balance our books this year!' That sterile thought does nothing for me at all. Hence why it grates me that we nurture talent who finally get to make us get off our seats (after all isn't that what gets us excited on a match day?) only to see that talent then ply their trade elsewhere for other fans to enjoy! The Sigurdsson sale still gets my goat, that was one player who I would happily pay double every week to watch such was his talent which we barely got a glimpse of.
I accept the way the club is run, because I have to and it makes economical sense with longevity attached and yes we're looking after the business first & foremost, but as a fan going to the match on a Saturday afternoon, that is the furthest thought from my head...............
My sentiments entirely Rob, I only hope you don't see me as a middle class supporter who doesn't care, rather a realistic one who thinks he has an idea of how the club is set up (I may be wrong of course). The trouble with football is that as soon as you reach where you want to be as a supporter, you instinctively want more. 15 years ago flirtation with the PL on annual basis was a salivating but unrealistic goal, now we have that in place we want more, but we just don't have enough passionate support (apart from the 13,000) or finance in place to sustain it, we are in a kind of no man's land really. Our best hope is that while everyone else goes bust we are one of the last clubs standing and in a position to fill any PL voids. Then we (me included) will be moaning that we are an unambitious PL mid table club. Look how Man Utd supporters behave when they are "only" second, being a football supporter means being perpetually negative, it is in our DNA!